Early in July, fifteen French media companies founded the “Gravity” alliance to share their user data and increase their advertising campaigns efficiency. Their goal is to free themselves from Google, Facebook, Apple and Amazon supremacy which represent 68% of the French digital advertising market. “Snapchat Newsroom” French media companies have now successfully adapted their content production process […]

VINCI Autoroutes, the biggest French highways private operator, made an internal communication operation with SmartReplay® to prepare its teams for their biggest annual event : the Étapes Estivales 2017. The objective was to train 1,500 employees who animated highways rest areas all summer long, thanks to SmartReplay’s interactive video. SmartReplay allowed VINCI employees to get 100% individualized e-learning […]

With the increase in the number of content published on the Internet, content producers are struggling to reach the millennials. Their audience keeps on getting younger and more volatile. The millennials’ challenge   So this is how we call this new audience : the millennials. They were born knowing how to use a smartphone, in […]

More than 6 000 start-ups were exposing at Viva Technology, the biggest european show dedicated to innovation. These start-ups have all partenered with big French firms like AccorHotels, PMU (horse racing), Carrefour, TF1 (TV channel), Publicis (communication agency), and Orange (telecom), to expose on their stand. They all proposed breathtaking experiences. From a headset   […]

Digitalization allowed mass media to adapt their video production to new uses. However, media and broadcasters have reproduced the traditional communication model that made their success through the twentieth century. They haven’t developed strong tools to break their linear content and reach individuals rather than reaching masses. Individualization of service through the web is however […]